Now the time change, Indian cricket Team captain Virat kholi beat legendry player Lionel Messi in most valuable brands among sports athletes by Forbes. The 28-year-old has showcased remarkable batting consistency and astute leadership in all three formats of the game. Kohli not only has a vision for Indian cricket but has also been able to implement measures within the team to achieve it. From showcasing an aggressive brand of cricket to drastic improvement in fitness levels of players, Kohli’s stamp is all over the current Indian cricket set up. Kohli is not just the most marketable athlete in India but the face of cricket globally.
According to Forbes, Kohli is ranked seventh in the list released by Forbes ahead of Messi, who is at ninth. Between Kohli and Messi is the Irish golfer Rory McIlroy. Kohli is placed at seventh with a brand value of $14.5 million, compared to Messi’s $13.5 million.